Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make the best use of the new brushing technique.The electric toothbrush is an example of a ________.
A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation

Question

Quizplus · Accepted Answer

A dynamically continuous innovation is a type of innovation that requires consumers to learn and adapt to a new behavior or way of doing something, but it is not a completely new or unfamiliar concept. The electric toothbrush fits this description since it requires consumers to learn a new brushing technique, but they already know how to brush their teeth. Nonradical innovation and continuous innovation do not adequately capture the degree of change required for the electric toothbrush, while competitive and discontinuous innovation are not applicable to the scenario.

Even Though Most People in the Original Target Market for Electric