To assist consumers in the ________ stage of the adoption process,marketers conduct marketing communications campaigns to ensure consumers know that the new product exists.
A)awareness
B)trial
C)evaluation
D)impulse purchase
E)adoption

Question

Quizplus · Accepted Answer

The awareness stage is the first stage in the adoption process where consumers become aware of the new product. Marketers conduct marketing communications campaigns to ensure consumers know that the new product exists.

To Assist Consumers in the ________ Stage of the Adoption