A ________ is a modification to an existing product in order to differentiate one brand from another.The consumer doesn't have to learn anything to use the new product.
A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation

Question

Quizplus · Accepted Answer

Continuous innovation is a modification of an existing product that doesn't require significant learning on the part of the consumer. It is typically used to differentiate one brand from another and maintain a competitive edge in the market. Examples include new flavors of existing food products or cosmetic products with added ingredients. The other options - dynamically continuous innovation, nonradical innovation, competitive innovation, and discontinuous innovation - do not fit the description provided.

A ________ Is a Modification to an Existing Product in Order