________ is how visible a new product and its benefits are to others who might adopt it.
A)Observability
B)Compatibility
C)Relative advantage
D)Tangibility
E)Comparability

Question

Quizplus · Accepted Answer

Observability is the measure of how visible and understandable the benefits of a new product are to potential adopters. It is important for a product to have high observability so that it can be easily recognized and understood by others who might adopt it.

________ Is How Visible a New Product and Its Benefits