Marketers classify innovations based on their ________.
A)prices
B)degree of tangibility
C)costs to manufacture/provide
D)contribution margins
E)degree of newness

Question

Quizplus · Accepted Answer

Marketers classify innovations based on their degree of newness, which refers to the extent to which an innovation is novel or new in the market. This can range from entirely new-to-the-world innovations to incremental improvements of existing products. Prices, degree of tangibility, costs to manufacture/provide, and contribution margins may be factors considered in the marketing of the innovation, but they are not the basis for classification.

Marketers Classify Innovations Based on Their ________