When cooking magazine Taste of Home was introduced there was already a range of cooking magazines available.Unlike the other cooking magazines that featured complicated recipes using a large number of ingredients,Taste of Home decided to feature only recipes that could be made with four ingredients or less - and the ingredients were those that most people would have on hand.Each recipe could be prepared in less than 10 minutes and cooked in less than 20 minutes.Taste of Home magazine was hoping to capitalise on its ________.
A)relative advantage
B)observability
C)complexity
D)compatibility
E)empathy rate

Question

Quizplus · Accepted Answer

Taste of Home magazine was hoping to capitalise on its relative advantage by offering a unique feature - recipes that could be made with four ingredients or less using common ingredients. This would help it distinguish itself from other cooking magazines in the market.

When Cooking Magazine Taste of Home Was Introduced There Was