Which of the following statements about the adopter categories is true?
A)Innovators are a much larger group than laggards.
B)Early majority consumers are typically middle class and like to buy well-established products.
C)Early adopters are risk aversive.
D)Late majority consumers are typically very concerned about social acceptance.
E)Over 50 percent of the population is classified as a late majority consumer.

Question

Quizplus · Accepted Answer

The statement that early majority consumers are typically middle class and like to buy well-established products is true according to the adopter categories model.

All other statements are false:
A) Innovators are a small group, not larger than laggards.
C) Early adopters are not risk aversive, they are willing to take risks to try new products or ideas.
D) Late majority consumers are not necessarily concerned about social acceptance, they tend to adopt new products only after they have become well-established and widely accepted.
E) Less than 50 percent of the population is classified as a late majority consumer.

Which of the Following Statements About the Adopter Categories Is