Product adoption is the process by which a consumer or business customer begins to buy and use a new good,service,or an idea.

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Product adoption refers to the process of the customer accepting, purchasing and using a new product, service or idea. It involves the individual's awareness of the new item or idea, their interest in it, evaluation of its potential, trial of the item and ultimately, adoption or rejection of the product.

Product Adoption Is the Process by Which a Consumer or Business