In terms of the five characteristics of innovations that affect the rate of adoption,the digital camera would most clearly have a higher degree of ________ than flavoured bottled water.
A)compatibility
B)tangibility
C)complexity
D)comparability
E)comparative advantage

Question

Quizplus · Accepted Answer

Complexity refers to how difficult it is to understand and use an innovation. Digital cameras are generally more complex than flavored bottled water, as they involve learning how to use settings and features such as aperture, shutter speed, and ISO. On the other hand, flavored bottled water requires no special knowledge or skills to use. Therefore, digital cameras are likely to have a higher degree of complexity than flavored bottled water, which will affect their rate of adoption.

In Terms of the Five Characteristics of Innovations That Affect