Mercedes was able to successfully introduce its C-Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more.Mercedes implemented a/n ________.
A)upward line stretch
B)value stretch
C)downward line stretch
D)product line contraction strategy
E)filling-out strategy

Question

Quizplus · Accepted Answer

Mercedes implemented a downward line stretch by introducing a lower-priced model (C-Class) without affecting the sales of its higher-priced models.

Mercedes Was Able to Successfully Introduce Its C-Class Car at $30,000