Whenever a product line or a product family is extended,there is a risk of ________,which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.
A)cannibalisation
B)cross-docking
C)disintermediation
D)pyramiding
E)a piggyback exchange

Question

Quizplus · Accepted Answer

Cannibalization is the risk of sales decline for an existing brand or product as customers switch to a newer one in the same product line or family. This can lead to a loss of market share and revenue for the firm.

Whenever a Product Line or a Product Family Is Extended,there