Unlike innovators,early adopters ________.
A)have greater concern for social acceptance
B)are light media users
C)only adopt the product after those in the early majority
D)compose the smallest of the adopter categories
E)All of the above

Question

Quizplus · Accepted Answer

Early adopters are still concerned with social acceptance, but their motivation for adopting a new product is more driven by factors such as potential benefits and competitive advantage, rather than simply being the first to try something new. They are also often heavy media users, actively seeking out information about new products and technologies, and are typically followed by the early majority in the diffusion of innovation curve. However, D is incorrect as early adopters actually compose a significant portion of the adopter categories, estimated at around 13.5% of the total population.

Unlike Innovators,early Adopters ________