Researchers have identified five characteristics that affect the rate of adoption: relative advantage,________,complexity,________ and observability.
A)key product features; intangibility
B)affordability; compatibility
C)trialability; affordability
D)compatibility; trialability
E)relative price; tangibility

Question

Quizplus · Accepted Answer

The five characteristics that affect the rate of adoption are relative advantage, compatibility, complexity, trialability, and observability. Choice D correctly identifies compatibility and trialability as two of these five characteristics. The other choices do not include both compatibility and trialability together.

Researchers Have Identified Five Characteristics That Affect the Rate of Adoption