________ data are useful in understanding why some people lead active lives,take regular vacations,and eat a healthy diet while others eat and drink to excess and prefer to sit and watch television.
A) Ethnocentric
B) Geoclustering
C) Socioeconomic
D) Demographic
E) Psychographic
Correct Answer:
Verified
Q35: Assume that Watties' research showed that customers
Q36: The _ is of interest to marketers
Q37: Baby boomers _.
A)are aged 45 or younger
B)tend
Q38: Which of the following statements is not
Q39: Many Generation X consumers view their homes
Q41: 'What's Happening in My World' is a
Q42: People who are regular visitors to SciFi.
A)geodemographic
B)socioeconomic
C)demographic
D)ethnographic
E)psychographic
Q43: Size of company,total sales,type of product purchased
Q44: A new family just moved into the
Q45: Marketers only consider income and not family
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