The ________ is of interest to marketers because it determines which groups have the greatest buying power.
A)age breakdown of consumers
B)family status of consumers
C)neighbourhoods where consumers live
D)education levels of consumers
E)distribution of wealth

Question

Quizplus · Accepted Answer

The distribution of wealth is of interest to marketers because it determines which groups have the greatest buying power. Consumers with higher levels of wealth have more disposable income and are likely to make more significant purchases, making them a lucrative target for marketers. Understanding the distribution of wealth in a particular market allows marketers to tailor their products and services to appeal to these high-value consumers.

The ________ Is of Interest to Marketers Because It Determines