________ segmentation variables classify consumers on the basis of how they act toward,feel about,or use a product.
A)Psychographic
B)Socioeconomic
C)Behavioural
D)Geodemographic
E)Demographic

Question

Quizplus · Accepted Answer

Behavioural segmentation variables classify consumers based on their behaviour, such as how they interact with or use a product, and are distinct from other segmentation methods. Psychographic segmentation (A) divides consumers based on their lifestyle, attitudes, and personality characteristics, while Geodemographic segmentation (D) classifies them based on where they live. Socioeconomic segmentation (B) divides them based on their income, education, and occupation. Demographic segmentation (E) identifies them based on age, gender, income, and other such factors.

________ Segmentation Variables Classify Consumers on the Basis of How