________ variables segment markets in terms of shared activities,interests,and opinions.
A)Socioeconomic
B)Ethnographic
C)Psychographic
D)Geodemographic
E)Demographic

Question

Quizplus · Accepted Answer

Psychographic variables segment markets based on shared activities, interests, and opinions of the target customers. This segmentation approach takes into account the psychological characteristics of the audience, such as their personality, values, and lifestyle choices. The goal is to create a more nuanced and detailed understanding of customer behavior beyond traditional demographic variables like age, gender, income, etc. The other options listed (A, B, D, and E) focus on demographic and geographic variables, not psychographic variables.

________ Variables Segment Markets in Terms of Shared Activities,interests,and Opinions