The VALS system categorises consumers as ________.
A)leaders or followers
B)innovators,early adopters,late adopters,or laggards
C)technically-oriented,people-oriented,or task-motivated
D)motivated by ideals,achievement or self-expression
E)risk takers or risk averse

Question

Quizplus · Accepted Answer

The VALS system categorizes consumers based on their motivations, and these motivations are primarily classified as either driven by ideals, achievement, or self-expression. This makes choice D the best option.

The VALS System Categorises Consumers as ________