A retailer targeting prospective brides and grooms between the ages of 21 and 40 is using ________ segmentation to define its target market.
A) lifestyle
B) demographic
C) behavioural
D) psychological
E) socioeconomic
Correct Answer:
Verified
Q13: Demographics _.
A)segment on the basis of shared
Q14: Recognising that some people eat cereal because
Q15: Age,gender and income are all examples of
Q16: _ is the process of dividing a
Q17: Some people want healthy cereal that will
Q19: A new family just moved into the
Q20: Which of the following is not an
Q21: Generation Y consumers are often hard to
Q22: Magazines targeted to people who compete in
Q23: The VALS system categorises consumers as _.
A)leaders
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