Demographics ________.
A)segment on the basis of shared attitudes,opinions,and interests
B)segment on the basis of what they do with a product
C)segment on the basis of when they use a product
D)are measurable characteristics such as age and gender
E)use qualitative data to explain why seemingly homogeneous consumers are not homogeneous

Question

Quizplus · Accepted Answer

Demographics are measurable characteristics such as age, gender, income, education, occupation, ethnicity, etc.