The three-step process of market segmentation involves segmenting,targeting and creating a brand personality.
Correct Answer:
Verified
Q6: A national retailer of uniforms ran one
Q7: Children between 8 and 14 years old
Q8: The group of consumers born between 1977
Q9: A basic assumption of _ is that
Q10: Why are marketers concerned about market fragmentation?
Q12: Mass marketing is the most efficient method
Q13: Demographics _.
A)segment on the basis of shared
Q14: Recognising that some people eat cereal because
Q15: Age,gender and income are all examples of
Q16: _ is the process of dividing a
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