A basic assumption of ________ is that people who live near one another share similar characteristics.
A)positioning
B)geodemographics
C)psychographics
D)demographics
E)geography

Question

Quizplus · Accepted Answer

Geodemographics is the study of the ways in which demographic and psychographic characteristics of consumers are correlated with geography, especially proximity to other consumers. Its basic assumption is that people who live near one another share similar characteristics.

A Basic Assumption of ________ Is That People Who Live