________ is the process of dividing a larger market into smaller pieces based on one or more meaningful shared characteristics.
A)Positioning
B)Acculturation
C)Segmentation
D)Market aggregation
E)Customisation

Question

Quizplus · Accepted Answer

Segmentation is the process of dividing a larger market into smaller pieces based on one or more meaningful shared characteristics. This allows a company to target specific subgroups of customers with tailored marketing messages and products/services that meet their unique needs and preferences.

________ Is the Process of Dividing a Larger Market into Smaller