Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer.
A)market aggregation
B)disintermediation
C)market fragmentation
D)market similitude
E)economic aggregation

Question

Quizplus · Accepted Answer

Market fragmentation refers to the process where a large market is divided into smaller segments based on specific needs and preferences of the consumers. In this case, the market for healthy cereals is fragmented into segments where consumers are looking for products that will help them lose weight or prevent certain types of cancer. Therefore, option C is the best choice.

Some People Want Healthy Cereal That Will Help Them Lose