Which of the following is not an example of a demographic variable that can be used in segmentation?
A)income and social class
B)race and ethnicity
C)age
D)lifestyle
E)gender

Question

Quizplus · Accepted Answer

Lifestyle is not a demographic variable. Demographic variables refer to observable and measurable characteristics of a population, such as age, gender, income, race, and ethnicity. Lifestyle, on the other hand, refers to a person's attitudes, values, interests, and behaviors, which may be influenced by demographic variables but are not themselves demographic variables.

Which of the Following Is Not an Example of a Demographic