VALS is ________.
A)a method of confirming that the chosen target market is representative of the ideal market segment
B)a system used for psychographic segmentation
C)a database of people who have purchased similar products
D)a method of removing heterogeneous variables from a target market
E)a strategy used for implementing geodemographic segmentation

Question

Quizplus · Accepted Answer

VALS (Values, Attitudes, and Lifestyles) is a system used for psychographic segmentation, which divides consumers into groups based on their values, attitudes, and lifestyles. It is not a method of confirming that the chosen target market is representative of the ideal market segment, a database of people who have purchased similar products, a method of removing heterogeneous variables from a target market, or a strategy used for implementing geodemographic segmentation.

VALS Is ________