To market Suave shampoo,Unilever used data from the Australian Bureau of Statistics and Statistics New Zealand to identify neighbourhoods with high concentrations of young working women.
A)geodemography
B)psychographics
C)ethnography
D)projective techniques
E)the hierarchy of needs

Question

Quizplus · Accepted Answer

This is an example of geodemography, which involves using demographic data to identify specific neighborhoods or areas where certain target groups reside. Unilever used data from the Australian Bureau of Statistics and Statistics New Zealand to identify neighborhoods with high concentrations of young working women.

To Market Suave Shampoo,Unilever Used Data from the Australian Bureau