Businesses often divide their markets according to when and how their offerings are in demand - e.
A)geodemographic factors
B)sociocultural factors
C)usage occasion
D)demographic factors
E)geographic factors

Question

Quizplus · Accepted Answer

Usage occasion refers to when and how the offerings are in demand, making it the most suitable option among the given choices. Geodemographic factors focus on the demographic and geographic characteristics of consumers, sociocultural factors consider social and cultural influences on consumer behavior, demographic factors only consider demographic characteristics, and geographic factors only consider the geographical location of consumers, none of which directly address when and how offerings are in demand.

Businesses Often Divide Their Markets According to When and How