Age,gender and income are all examples of ________.
A) positioning strategies
B) homogenous populations
C) sampling heuristics
D) synergistic samples
E) segmentation variables
Correct Answer:
Verified
Q10: Why are marketers concerned about market fragmentation?
Q11: The three-step process of market segmentation involves
Q12: Mass marketing is the most efficient method
Q13: Demographics _.
A)segment on the basis of shared
Q14: Recognising that some people eat cereal because
Q16: _ is the process of dividing a
Q17: Some people want healthy cereal that will
Q18: A retailer targeting prospective brides and grooms
Q19: A new family just moved into the
Q20: Which of the following is not an
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