The most important aspect of customer relationship management (CRM)is that it ________.
A)requires organisations to view their customers as adversaries
B)requires organisations to look at customers as partners
C)can be implemented using any form of mass communication channel
D)creates clear win-lose situations
E)allows marketers to create consumer wants and needs

Question

Quizplus · Accepted Answer

The most important aspect of CRM is that it requires organizations to look at customers as partners. This means that companies need to work in collaboration with their customers to understand their needs, preferences, and opinions to provide them with better products and services. By establishing a strong partnership with customers, companies can build long-lasting relationships and improve customer loyalty.

The Most Important Aspect of Customer Relationship Management (CRM)is That