Recently engaged couples that visit the website can choose from a variety of diamonds and settings to create their own individualised rings.
A)inter-situational communications
B)B2B marketing
C)transactional management
D)management information system (MIS)
E)customer relationship management (CRM)

Question

Quizplus · Accepted Answer

The given scenario involves providing a personalized experience to customers, which is a key aspect of customer relationship management (CRM). The website is designed to help engage couples to create their own unique rings, and CRM helps in managing and improving the long-term relationship with customers.

Recently Engaged Couples That Visit the Website Can Choose from a Variety