The first step in the business buying decision process is the ________.

Name: The first step in the business buying decision process is the ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step in the business buying decision process is problem recognition, which is the identification of a problem or need that can be solved through a purchase. This is the trigger for the buying process to begin, leading to further steps such as information search, vendor analysis, prepurchase evaluation, and information evaluation.

The First Step in the Business Buying Decision Process Is