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Which of the Following Statements Is True About the Product

Question 42

Multiple Choice

Which of the following statements is true about the product and supplier selection stage of the business buying decision process?


A) Before making a purchase decision,many businesses consider quality,reliability,durability,after-the-sale service,as well as price.
B) Price and warranty are the only two factors businesses consider before making a purchase decision.
C) Because after-the-sale service is a negotiation point,it is not considered at this stage of the business buying decision process.
D) Even companies that have adopted a total quality management approach consider price to be the most important determinant of supplier selection.
E) Price is the only factor businesses consider before making a purchase decision.

Correct Answer:

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