________ is the step of the decision-making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve their problem.
A)Product evaluation
B)Situational analysis
C)Problem recognition
D)Problem screening
E)Information search

Question

Quizplus · Accepted Answer

Information search is the step where the consumer checks their memory and surroundings to find solutions to their problem. Option A, Product evaluation, happens after the consumer has gathered information about the options available to them. Option B, Situational analysis, is a broad term that encompasses all stages of the decision-making process, so it does not accurately describe this specific step. Option C, Problem recognition, is the first step of the decision-making process, where the consumer realizes that they have a problem or need. Option D, Problem screening, is not a step in the decision-making process.

________ Is the Step of the Decision-Making Process in Which