Purchase decisions for high involvement products usually involve extended problem solving.

Name: Purchase decisions for high involvement products usually involve extended problem solving.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

High involvement products are products that are expensive, infrequent purchases or purchases that require a lot of consideration before making a decision. These decisions usually involve extended problem solving, where consumers take time to research, evaluate and compare products before making a purchase.

Purchase Decisions for High Involvement Products Usually Involve Extended Problem