________ is when consumers assign meaning to a stimulus.
A)Motivation
B)Interpretation
C)Product line extension
D)Hierarchy of needs
E)Operant conditioning

Question

Quizplus · Accepted Answer

Interpretation is the process in which consumers give meaning to a stimulus. This can include interpreting the meaning of a brand logo or the messaging in an advertisement. Motivation refers to the internal drive that leads consumers to act on their needs and desires. Product line extension refers to the introduction of new products within the same product category. Hierarchy of needs is a theory that explains the different levels of human needs and how they motivate behavior. Operant conditioning is a learning process where behavior is shaped by consequences (rewards or punishments).

________ Is When Consumers Assign Meaning to a Stimulus