When he was a 20-year-old bachelor,Hugh had different consumer needs and made different purchase decisions than he did when he married at 26,fathered twins at 28,and divorced at 37.
A)reference group
B)natural environment
C)culture
D)adoption stage
E)family life cycle

Question

Quizplus · Accepted Answer

The family life cycle theory explains how the consumption behavior of an individual changes over different stages of their family life cycle. In this case, Hugh's life events - marriage, fatherhood, and divorce - all fall under different stages of the family life cycle, which would have influenced his consumer needs and purchase decisions.

When He Was a 20-Year-Old Bachelor,Hugh Had Different Consumer Needs