Question 1

How do marketers reinforce society's expectations regarding gender roles?

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Question 2

Apply the 'bandwagon effect' to sales at a home shopping party.

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Question 3

Gender roles,while interesting to sociologists,are of no real interest to marketers.

Accepted Answer

Marketers often use gender roles to target specific demographics and sell products based on gendered expectations and stereotypes. Therefore, gender roles are of significant interest to marketers.

Question 4

When a person conforms they will change their beliefs or behaviours as a reaction to real or imagined group pressures.

Accepted Answer

Conformity involves adjusting one's beliefs or behaviors to match those of a group, whether the pressure to conform is real or perceived.

Question 5

Politicians often surround themselves with celebrities and professional athletes at election time.Explain why political parties might use celebrities or professional athletes in their advertisements and election campaigning.

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Question 6

Discuss how marketers can make use of virtual communities.

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Question 7

How does the concept of subculture apply to the different types of music?

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Question 8

Any cyber-environment where people socially interact through role and game playing is referred to as a ________.

Accepted Answer

A multi-user dungeon (MUD) is an online space where users can interact with each other through role-playing and game-like activities. It is a type of virtual world or environment where users can create their own avatars and explore digital landscapes. MUDs often involve text-based communication and can be accessed through the internet. Therefore, A is the correct choice, as it matches the given description accurately.

Question 9

C2C e-commerce occurs amongst individuals without directly involving manufacturers or retailers.

Accepted Answer

C2C e-commerce, also known as consumer-to-consumer e-commerce, refers to the sale of goods and services between individuals. It bypasses traditional distribution channels such as manufacturers and retailers, allowing consumers to sell directly to other consumers through online platforms or marketplaces.

Question 10

It is often said that 'Culture is a society's personality.' Illustrate using examples from Australia,New Zealand,China and India.

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Question 11

Explain the potential influence of groups,opinion leaders and gender roles on consumer behaviour.Illustrate using the children's toy industry.

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Question 12

________ allow consumers to post their thoughts on a website and read similar thoughts of others.

Accepted Answer

Weblogs, also known as blogs, are online platforms where users can publish and share their opinions, thoughts and experiences with others. They also allow readers to leave comments and interact with the author and other readers.

Question 13

Opinion leaders usually have little or no effect on adults seeking to make a major purchase.

Accepted Answer

Opinion leaders can have a significant influence on adults seeking to make a major purchase. Opinion leaders are individuals who have expertise and knowledge in a particular area and are seen as credible sources of information. Research has shown that opinion leaders can play an important role in shaping consumer behavior and decision-making, particularly when it comes to complex or high-stakes purchases. Opinion leaders can help to educate and inform consumers, introduce them to new products or services, and provide valuable guidance and recommendations. As such, it is important for marketers to identify and cultivate relationships with opinion leaders in their target markets.

Question 14

Explain the role played by opinion leaders.

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Question 15

Explain the potential influence of culture,subcultures and social class on consumer behaviours.Illustrate using a food product.

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Question 16

Why are virtual communities important to marketers? Explain your response.

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Question 17

________ refers to online communication and purchases that occur among individuals without directly involving the manufacturer or retailer.

Accepted Answer

Consumer-to-consumer e-commerce refers to online communication and purchases that occur among individuals without involving the manufacturer or retailer directly. Examples include online auctions, peer-to-peer marketplaces, and classified advertisements where individuals can buy and sell goods or services to each other.

Question 18

What does the term 'social class' mean? How does the car that someone drives reflect his/her perceived social class?

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Question 19

Virtual communities can provide companies with valuable information about consumer tastes,product evaluations and the competition.

Accepted Answer

Virtual communities consist of groups of people who share common interests or goals and interact online. Companies can gather insights about consumer tastes and preferences, receive feedback on their products, and monitor their competition through these communities. Therefore, virtual communities can provide companies with valuable information.

Quiz 5: Consumer Behaviour: How and Why We Buy