Pringles' ________ generates daily sales data by product line and by sales region that its managers use to evaluate the market share of different Pringles' products compared to each other and to competing snack foods in each sales region.
A)marketing information system (MIS)
B)case study
C)probability samples
D)causal research
E)sampling

Question

Quizplus · Accepted Answer

Pringles' use of daily sales data to evaluate market share is an example of a marketing information system (MIS) in action.

Pringles' ________ Generates Daily Sales Data by Product Line and by Sales