RBC Bank wanted to evaluate the financial value of its substantial personal customer base to determine their most valuable customers.
A)data mining
B)exploratory research
C)focus groups
D)marketing research
E)probability sampling

Question

Quizplus · Accepted Answer

Data mining involves analyzing large datasets to identify patterns and valuable information, which is suitable for evaluating the financial value of a customer base.

RBC Bank Wanted to Evaluate the Financial Value of Its