Procter & Gamble (P&G)decided to challenge rival Revlon's claim that its ColourStay line of cosmetics won't rub off.P&G asked women in shopping centres across the country to rub their cheeks against a piece of material while wearing ColourStay to see if the shirts would get stained.They then asked them to repeat the exercise,this time using the P&G cosmetics.What style of marketing research did P&G conduct?

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The Answer of Procter & Gamble (P&G)decided to challenge rival Revlon's claim that its ColourStay line of cosmetics won't rub off.P&G asked women in shopping centres across the country to rub their cheeks against a piece of material while wearing ColourStay to see if the shirts would get stained.They then asked them to repeat the exercise,this time using the P&G cosmetics.What style of marketing research did P&G conduct?

Procter & Gamble (P&G)decided to Challenge Rival Revlon's Claim That