The second step of the marketing research process is to ________.
A)decide whether to use observational or exploratory research techniques
B)determine representative population characteristics for sampling
C)determine the research design
D)calculate the budget
E)define the research problem

Question

Quizplus · Accepted Answer

The second step in the marketing research process is to determine the research design, which involves planning how to collect and analyze the data needed to address the research problem.

The Second Step of the Marketing Research Process Is to ________