Which one of the following statements about the marketing research process is true?
A)The first step is to define the research problem.
B)The research design should be determined before the problem is defined.
C)The sample must be designed after the data is collected.
D)The data collection method is selected before the researcher has determined the research design.
E)The last step is to analyse and interpret the data.

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to define the research problem. This step involves identifying the problem or opportunity that the research is intended to address, and clarifying the research objectives and research questions. Only after the research problem is clearly defined can the researcher determine the appropriate research design, data collection methods, and sampling techniques. Therefore, option A is the correct statement.

Which One of the Following Statements About the Marketing Research