The first step in the marketing research process is to ________.
A)give research personnel the authority to perform the process
B)set the mission statements for the research
C)determine how data will be collected
D)select samples
E)clearly understand what type of information the research needs to provide

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to clearly understand what type of information the research needs to provide. This involves defining the problem and research objectives, setting a hypothesis, and determining the information needed to test the hypothesis. Once this step is completed, the other steps such as determining how data will be collected, selecting samples, and setting mission statements for the research can follow.

The First Step in the Marketing Research Process Is to ________