The first step in the marketing research process is to define the research problem.
A)deciding whether to hire a marketing research agency or to conduct the research in-house
B)determining if primary data will be needed
C)budgeting money for the process
D)placing the problem in an environment context
E)selecting who will be responsible for analysing the data

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to clearly define the research problem and place it in an environmental context to understand the factors affecting it.

The First Step in the Marketing Research Process Is to Define