Compare and contrast primary and secondary marketing research data.
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Q71: Primary data is information collected directly from
Q72: Marketers use _ to generate topics for
Q73: The first step in the marketing research
Q74: A company's researcher spends time with individual
Q75: Which of the following is not a
Q78: Mercedes-Benz dealers reported that a common question
Q79: A publicly available research report is an
Q80: Mercedes-Benz asked current car owners their five
Q81: A company gathers five to nine consumers
Q114: A research design specifies exactly what information
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