A company gathers five to nine consumers together and asks their opinions about a range of new products the company is considering developing.
A)a projective technique
B)an ethnography
C)a consumer interview
D)a focus group
E)a case study

Question

Quizplus · Accepted Answer

A focus group is a research method that involves bringing together a small group of individuals to participate in a guided discussion about a particular product, service, or concept. This is typically done to gather insights that can help inform product development or marketing strategies. In this case, the company is asking for the consumers' opinions on new products they are considering, making a focus group the best choice.

A Company Gathers Five to Nine Consumers Together and Asks