Apple asks consumers on a one-to-one basis questions about their feelings about the company's range of iPods and iPod accessories and user-friendliness of the iTunes website.
A)focus group seminars
B)consumer interviews
C)secondary data research
D)exploratory research
E)None of the above

Question

Quizplus · Accepted Answer

Consumer interviews involve one-to-one communication with consumers to gain their opinions and insights about a product or service. This method is useful for exploratory research, which is used to gather information and insights about a topic, such as the consumer perception of a product or service. Focus group seminars would involve a group setting, while secondary data research relies on existing data sources.

Apple Asks Consumers on a One-To-One Basis Questions About Their