What type of research would you recommend in each of the following situations?
1 - Two brothers own a hair salon.One believes they could have more business if they mailed out $5-off coupons to people living within a 5-kilometre radius of the shop.The other brother wants to run an ad in the local shopping newspaper with a coupon for a free hot oil treatment.The newspaper goes to everyone in the area.
2 - A television production company wants to know how many hours television viewer spend watching reality TV,their attitudes towards reality TV and whether viewers are more or less likely to purchase products used by participants in these shows.
3 - A company producing outdoor advertising billboards is interested in knowing what consumers feel about outdoor advertising.
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