Recording how customers respond to a point-of-purchase store display would be an example of observation research.

Question

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Observation research involves systematically watching and recording behaviors, actions, and events in a naturalistic setting without any intervention or manipulation by the researcher. Recording how customers respond to a point-of-purchase store display would involve watching and noting their behaviors, which falls under the category of observation research.

Recording How Customers Respond to a Point-Of-Purchase Store Display Would